“Writing well means never having to say, ‘I guess you had to be there.’”
– Jef Mallett
"On Location" is a daily, vertical video newscast meant to appeal to the social media generation who typically doesn't tune into traditional TV evening newscasts.
Honing in on what millennials truly want from their trusted news sources -- "On Location" was built from the ground up.
The casual style correspondents deliver the news is as if they are FaceTiming a friend rather than delivering a prewritten script to an audience.
The result was astonishing with dozens of newscasts received millions of views within days of launching.