"Journalism will kill you, but it will keep you alive while you’re at it.” 
​– Horace Greeley

About Blair

Inspirational quote

When I was rather young, my family settled in Texas. Growing up in a suburb north of Dallas, I thrived in academics, theatre, dance, and choir. 

I started my journalism career at Emerson College in Boston, Massachusetts.  I reported on WERS' sports radio show weekly and helped anchor on WEBN, both student media productions.  

Then, in my third semester, I whisked myself off to Europe for some time abroad and lived in a Dutch castle with some classmates from Emerson.  

​After deciding Boston wasn't for me, I made a stark change and transferred to the University of Texas at Austin where I completed my degree in Broadcast Journalism.  During my time at UT-Austin, I hosted, produced, anchored and reported for all forms of media as well as starting a Texas chapter of a professional organization I had joined at Emerson.

​The day after graduation, I started my professional journalism career at the Austin American-Statesman as an Editorial Assistant.  At first, I pushed stories to the website and learned a lot about content transfer.  After only working at the Statesman for three months, the higher-ups promoted me to Editorial Assistant for the Business and Life & Arts sections.  In this new position, I was able to fully realize her potential for greatness.  

​In July 2008, I was offered the Web Desk Editor position at KXAN Austin News, the local NBC affiliate.  I took it and quickly embraced my skills as a web content producer.

​In March 2010, I was approached by LIN Media, the corporation that owns KXAN, and they suggested I become the New Media Executive Producer in Albuquerque, New Mexico at KRQE News 13. So, I packed up and moved to the Land of Enchantment.


After almost exactly a year in the ABQ, I packed those same cardboard boxes and moved to the Mile High City - Denver, Colorado - to be a digital producer for 9NEWS.com. I also produced content for USA Today. And, on the side, I freelanced for GolfLife.


Five years later, I was lucky enough to get a job with ABC News in New York City, so I moved to the Big Apple to be the Senior Video Producer for ABC Digital, where I get to come up with creative ways to incorporate video into digital original stories. They even let me write articles from time to time.

Blair Shiff