"Journalism will kill you, but it will keep you alive while you’re at it.” 
​– Horace Greeley

About Blair

Blair Shiff

Inspirational quote

When I was rather young, my family settled in Texas. Growing up in a suburb north of Dallas, I thrived in academics, theatre, dance, and choir. 

I started my journalism career at Emerson College in Boston, Massachusetts.  I reported on WERS' sports radio show weekly and helped anchor on WEBN, both student media productions.  

Then, in my third semester, I whisked myself off to Europe for some time abroad and lived in a Dutch castle with some classmates from Emerson.  

​After deciding Boston wasn't for me, I made a stark change and transferred to the University of Texas at Austin where I completed my degree in Broadcast Journalism.  During my time at UT-Austin, I hosted, produced, anchored and reported for all forms of media as well as starting a Texas chapter of a professional organization I had joined at Emerson.

​The day after graduation, I started my professional journalism career at the Austin American-Statesman as an Editorial Assistant.  At first, I pushed stories to the website and learned a lot about content transfer.  After only working at the Statesman for three months, the higher-ups promoted me to Editorial Assistant for the Business and Life & Arts sections.  In this new position, I was able to fully realize her potential for greatness.  

​In July 2008, I was offered the Web Desk Editor position at KXAN Austin News, the local NBC affiliate.  I took it and quickly embraced my skills as a web content producer.

​In March 2010, I was approached by LIN Media, the corporation that owns KXAN, and they suggested I become the New Media Executive Producer in Albuquerque, New Mexico at KRQE News 13. So, I packed up and moved to the Land of Enchantment.


After almost exactly a year in the ABQ, I packed those same cardboard boxes and moved to the Mile High City - Denver, Colorado - to be a digital producer for 9NEWS.com. I also produced content for USA Today. And, on the side, I freelanced for GolfLife.


Five years later, I was lucky enough to get a job with ABC News in New York City, so I moved to the Big Apple to be the Senior Video Producer for ABC Digital, where I got to come up with creative ways to incorporate video into digital original stories. They even let me write articles from time to time.


After about two years being in that role, I got a great opportunity. I was promoted to Coordinating Producer for a new project. Facebook approached ABC News to produce a newscast exclusively for Facebook Watch called On Location. I lead a 10-person team that produces a seven-day-a-week, vertical newscast.